Black Belt Global was proud to partner with Smirnoff to bring their new products to life through active campaigning and brand engagement.
To mark the launch of three exciting new Smirnoff flavours, the brand tapped Black Belt Global to bring their “Choose Your Vibe” campaign to life — not just as a message, but as a fully immersive nightlife experience.
The goal was to connect with next-gen consumers in their element — in bars, clubs, and high-energy social spaces — through curated engagements that felt as bold and flavourful as the product itself.
